Regulators + Behavioural Economics = social engineering & the “mutual fund bliss point”

You gotta keep them focussed on the transaction, otherwise they wander and cannot make up their minds..sometimes they just need to be nudged in our direction and not away from it..”, you can almost imagine someone quipping at a recent OSC dialogue.

Sometimes, and at times more times than you would wish, you have to wonder if the cards are being deliberately stacked against the consumer in plain view.

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